Brand Media Coalition

The BMC Brand Club

Enjoy special offers on select brands and services to educate qualified management of businesses, organizations, and government institutions on the Incentive, Rewards, and Recognition industry and as a benefit to the industry’s employees.

About Castle


What We Do

  • Castle Merchandising provides leading brands for incentive, reward, recognition, loyalty and promotional programs. We are authorized by many brands to run on-site event gifting, which truly makes any event a memorable experience. We take great pride in our great customer service, trained event staff, brand partnerships, and drop-ship fulfillment capabilities.
  • Castle Merchandising works closely with our brand partners to introduce them to new opportunities in corporate and event gifting, recognition awards, consumer promotions, points-based loyalty programs, sales incentives, employee safety, wellness, and other engagement programs, fund-raising, and corporate amenities.
  • Castle Merchandising is proud to be exclusive distributor to the corporate market for the Alex and Ani brand, E Gluck Corporation watch brands, and Timex Group watch brands.
  • Castle Merchandising has had a long history of demonstrating its support for the incentive, recognition, loyalty, promotional, and gifting companies who bring solutions to corporations. We belong to the Advertising Specialty Institute (#44315), Promotional Products Association International (#269808), and Sage # 65150.

Our History

Castle Merchandising was founded by Bernie Costelli in 1996 when he left a sales job with a leading watch brand and used the factory contacts he had developed over the years to create a specialty of line of watches for a major recognition company, a brand inspired by retail known as Time America watches. We still offers Time America watches in our portfolio to this day, and frequently help other companies create their own watch brands and lines. We can create time pieces of almost any type and cost, including those with Quartz movements, Swiss movements, digital, or smart watches that include heart-rate monitors and step counters.

Over the years, Castle Merchandising has expanded into helping other watch brands enter the market, and added designer fragrances, handbags, sunglasses and other fashion brands, even extending into housewares. We now our own warehouse providing in-house fulfillment along with the ability to support EDI and other automated data connections to facilitate catalog fulfillment.

Our Mission

Our mission is helping organizations enhance their own brands through the selective use of leading brands and providing fast-response, adaptability, competitive pricing. John Costelli, the founder’s son and current President of Castle Merchandising, brings the same passion and family feel to the company that his father had fostered.

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